Whether this will impact overall numbers of check-ins remains to be seen but the change, according to the developers of Facebook on AllFacebook, aims to give a more accurate picture of how people are visiting your business.
If an individual checked into your business multiple times, each check-in was counted toward your page’s total check-in number. The aim is to be able to discount any erroneous check-ins by counting a person with multiple check-ins within a 12 hour period as one unique check-in.
When an individual checks in to your business and tags a number of friends in a photo they upload along with the check-in, the total amount of check-ins will be that individual, plus the number of friends that are tagged in the photo.
The numbers may not change much as the change occurs, or they may plummet slightly, however this will give page owners a more accurate idea of how many people are actually visiting their business on a daily basis.
Owners of brand pages may have to reconfigure the way they measure success on their page metrics but overall, the developers at Facebook feel this will be a positive step towards more accurate measuring of daily visits to businesses.
Like this article? Get more like this delivered in your inbox by subscribing to our mailing list.